Madame Tussauds New York
A Digital-First Transformation
What began as a request for simple screen upgrades became a complete rethink. We proposed a bold new direction: a 360° projection-mapped show with dynamic lighting, spatial audio, and ultra-high-resolution visuals. The result transformed the music zone into a fully immersive environment.
Content and Technology as One
The show was developed entirely in-house, from projection-mapped visuals to a bespoke audio identity. This seamless integration of creative content and technical systems meant faster decision-making, complete creative control, and a result far beyond what was originally imagined.
Raising the Bar
Delivering more than 100,000 lumens of projection and a 12K wraparound AV experience, the project set a new benchmark inside Madame Tussauds. It proved how immersive technology, paired with world-class content, can deliver transformative experiences within tight budgets.
